About ActiveMusician.com
ActiveMusician.com is a fully-automated, on-line store offering over 30,000 products
of interest to all musicians. Featuring equipment and accessories in the categories of guitar,
bass, other fretted instruments, and recording, it serves a wide musician demographic. Complementing
this is an extensive selection of sheet music, transcription books, instructional videos, and
interactive CD-ROMS for all instruments to guide musicians through all stages of their development.
The site utilizes a custom e-commerce and web-publishing solution developed
by eTonal Media, resulting in a cost-effective, secure, scalable, and highly robust system
for commerce deployment over the Internet. While offering many of the services one expects
from a state-of-the-art commerce solution, such as dynamic web publishing, a shopping cart,
gift certificates, search capabilities, and a secure checkout environment, it also features a fully integrated
backend EDI-based ordering and processing system, requiring little human intervention to operate
and maintain the site.
